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The expression for our new logo of GYT
Logo is the most infectious and dissemination of visual recognition of the basic elements in the corporate image recognition system. The purpose is to form the enterprise’s unique image through the integration of sign so as to facilitate the public to identify and agree the corporate image.
We had our own logo when GYT was found, with the changing of business scope and market area, the original logo subject to certain restrictions, it will be difficult to change the public's awareness unless we change the logo.For instant,the business area consistantly is developing into international freihght field,in this case "GYT Trading company" and the original logo did not keep up with the development and there also were certain obstacles in new field: In the name of GYT there are "thading company","freight forwarders," "transportation company", "auto service companies" and so on. The company decided to change logo to tie in with the company objectives of scale strategic development and formate group company. The new company logo reflects the cohesion and solidarity as well as the diversity of the Group.
Design
l The new logo is abstractively evolved from crown shape , on both sides from small to medium converging to the center, coordination, plump and effective, including detail cadenced changing, all ofdesign display the artistry of the logo.
l With the enterprise name "GYT" as a basic element, "G" denotes that Guanyutong aims at the target and does not look back; as "Y" for the center point shoring up the crown. The overall shape is like open hands to support the sun. The perfect point between "crown" and "Y" becomes a core of identification and the morphological structure of crown shape gives people a sense of strength and steadiness; "T" denotes that the enterprise has been rising. The use of color and contrast forms a strong sense of space.
Logo expression
l The logo is changed into "crown", pointing the characteristics of GYT
l The logo also looks like the ship sails and suggests ocean career will continue.
l The overall shape is partial to a parachute, transfering air cargo and ensure the security of consignments.
l We continue use GYT for short, combined with the logo, suggests that GYT is the professional integration of logistics group for transmission distribution services .
l We keep using GYT for short, combined with the logo, suggests that GYT is the professional integration of logistics group for transmission distribution services .
l The match of red ,orange and blue will not only gives the people a noble, elegant, rich in temperament,but also has very good international, fashion generous senses..
Changing the logo is to target more healthy development, to head toward a more broad way and achieve good corporate operations.
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